As of July 2024, per latest ADV filings
1. PRINCIPAL ASSET MANAGEMENT
Assets Under Management: $377,222,976,882
Client Accounts: 6,824
2. PRINCIPAL REAL ESTATE
Assets Under Management: $93,913,367,327
Client Accounts: 643
3. AEGON ASSET MANAGEMENT US
Assets Under Management: $88,549,358,554
Client Accounts: 213
4. CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.
Assets Under Management: $87,368,733,496
Client Accounts: 448,526
5. TRANSAMERICA RETIREMENT ADVISORS, LLC
Assets Under Management: $12,680,043,622
Client Accounts: 160,403
6. PRINCIPAL SECURITIES, INC.
Assets Under Management: $12,105,712,948
Client Accounts: 54,844
7. SAMMONS FINANCIAL GROUP ASSET MANAGEMENT, LLC
Assets Under Management: $11,358,738,764
Client Accounts: 8
8. AVANTAX PLANNING PARTNERS, INC.
Assets Under Management: $6,377,152,299
Client Accounts: 12,286
9. BTC CAPITAL MANAGEMENT
Assets Under Management: $3,836,918,843
Client Accounts: 2,543
10. NATIONS FINANCIAL GROUP, INC.
Assets Under Management: $3,398,671,718
Client Accounts: 9,857