As of July 2024, per latest ADV filings
1. ORION PORTFOLIO SOLUTIONS, LLC
Assets Under Management: $53,844,463,960
Client Accounts: 299,169
2. CWM, LLC
Assets Under Management: $26,774,389,503
Client Accounts: 110,327
3. AMERITAS INVESTMENT PARTNERS, INC.
Assets Under Management: $24,871,650,720
Client Accounts: 1,982
4. AMERITAS ADVISORY SERVICES, LLC
Assets Under Management: $10,289,301,520
Client Accounts: 39,033
5. BRIDGES INVESTMENT MANAGEMENT INC
Assets Under Management: $9,145,924,446
Client Accounts: 2,513
6. MUTUAL ADVISORS, LLC
Assets Under Management: $6,947,119,840
Client Accounts: 20,381
7. ARBOR POINT ADVISORS
Assets Under Management: $6,929,575,682
Client Accounts: 28,010
8. FIRST NATIONAL ADVISERS, LLC
Assets Under Management: $6,237,040,948
Client Accounts: 4,052
9. WEITZ INVESTMENT MANAGEMENT, INC.
Assets Under Management: $5,153,814,823
Client Accounts: 20
10. MCCARTHY CAPITAL
Assets Under Management: $4,030,326,449
Client Accounts: 12
11. AVIOR WEALTH MANAGEMENT, LLC
Assets Under Management: $3,986,353,586
Client Accounts: 3,710
12. PRODIGY ASSET MANAGEMENT LLC
Assets Under Management: $3,360,649,795
Client Accounts: 201
13. WHITETAIL ROCK CAPITAL MANAGEMENT, LLC
Assets Under Management: $3,273,838,712
Client Accounts: 9
14. WEALTH MANAGEMENT
Assets Under Management: $2,782,818,058
Client Accounts: 3,482
15. PITTENGER & ANDERSON INC
Assets Under Management: $2,479,436,893
Client Accounts: 2,009